We live in a world of a constant change. People generally want to achieve more, work faster and deal with problems more efficiently. The same issues might be found in the field of e-commerce. Trends alter all the time. What counts even more nowadays is personalisation. You might keep asking yourself why it is so important? The answer seems to be evident – almost every person wants to feel special and unique. As we know, it’s not that simple to achieve since there are billions of people around the world.

Another important issue to bring about is fussiness of today’s clients. Not all products they would like, not all advertisements would match their preferences. It can be noticed that customers are more resilient to marketing clutter and that’s why they would block adverts if bothered by them. People appreciate their time and don’t want to be flooded with a significant amount of unsuitable content.

So traders keep thinking what could they do to improve their customer experience. It seems that they might have found a solution to this delicate matter. In what way? By facing toward new technologies.

Let’s find out about how e-commerce can be supported in a digital era.

Push notifications

Almost every business owner has a desire to notify their customers about the latest releases, discounts, and so on. Nevertheless, entrepreneurs are often afraid that they might spam their potential clients and simply push them away by sending mismatched adverts. So the question arrives how we can take better care of our clients? Imagine a situation that you’re a customer who has forgotten to finalise his purchase in an online store. After some time, this person comes back to a web browser (any website) and suddenly notices a push notification that gives information about new discounts on the products saved in a basket. Having seen it, the customer is now more eager to make a final purchase. Isn’t that wonderful? PushPushGo can help you with the creation and set up of automatic push web notifications – just click here to find out how it works.

In-video commerce supported by AI

Let’s suppose you watch a series online and, as a viewer, you see many interesting products that may come in handy in an everyday situation. Instantly, you have got a desire to buy it, and you see an ad which redirects you immediately to an online store, where you can buy a wanted item. How could that happen? Artificial Intelligence detects objects in a video and finds products’ recommendations for a recipient based on Similarity Search.  Plastream uses Machine Learning to boost customer experience. As a result, clients can satisfy shopping impulses in a flash.


Another tool that may be very useful when it comes to customer experience is connected to the possibility of asking questions whenever they come to a client’s mind. Innovators seem to have found a solution to this matter by inventing chatbots. E-commerce businesses can add a special chatbox on their websites that will show up a few seconds after a client enters the site. So, what is it exactly? Chatbots are customers’ „friends” that have been programmed to answer questions requested by a particular person. The client gets a reply almost instantly and can be convinced that he has talked to a real person, whereas the truth is entirely different. Thanks to AI solutions (and especially Natural Language Processing),  chatbots appear to react as human beings. That’s why their answers are adequate, and what’s crucial, surprisingly quick.


What would be your reaction if you were walking through the shopping mall, passing different shops and suddenly got a message saying: “Come in, 50% discount for shoes you’ve seen online”. At first, you might be shocked, but then, you start thinking more reasonably and become grateful to have been notified about the discount. Looking at the above example, you have just learned how beacons work. They’re small devices that send personalised signals (coded messages) to their recipients (mobile app) becoming an Intenet of Things solution. Wherever you are, they’ll send suitable recommendations. Amazing, isn’t it?